Rebranding & Interior Design for Kitty Café
Popular pet hang out Kitty Café has recently opened its second venue to cat lovers in Leeds, following the success of its original premises in Nottingham.
Our interior and graphic design teams delivered a whole rebrand to Kitty Café, which included branding, website illustrations and interior design of a £500,000 refurbishment of a former Yorkshire Bank in Leeds.
Rebranding a café using colour and graphics
The rebrand brings the venue in line with the Kitty Café values, adding colour and playfulness to an existing beige concept. We have developed the visual brand through a variety of logos for each café as well as new merchandise, which has been consistently selling out since it was on shelves in both venues.
Our graphic designer Jess Bright created illustrations for the website, which was developed by web designers and developers Isaac Powell and Kind. Jess’s illustrations are featured throughout the website and are also printed on the menus and merchandise in the cafés.
Interior design for cats
The cat-friendly interior includes a cat snug, bespoke runs and the UK’s largest cat scratching post. Our interior design team designed the full interior, complete with café, kitchen, office, lobby and reception desk.
Kate Charles-Richards, who runs the Kitty Café, wanted the café to be as colourful as possible and retain an element of surprise for guests - roaming cats can hang from the ceiling or curl out from under a seat.
The Kitty Café was a really interesting project with a very specific brief. It was integral that the cats could easily run from the front to the back of the café. There are bespoke shelves, bridges and posts to ensure that the cats can play and be as active as possible one of the highlights is a unique rope scratching post which stands over two metres tall.
The back of house area is designed specifically for cat naps and we even designed a private luxury cat snug, which the cats can access through holes in the wall.
The café is full of natural, outdoor elements and materials to make the cats feel as comfortable as possible, including birch posts, tree logs and faux greenery. There are large windows to show off the cats to passers-by and an air conditioning unit to maintain a feline-friendly temperature.
Kate Charles-Richards, Kitty Café’s owner, said: “CPMG completed the brief beyond our expectations. Its team got fully on board with the concept of the Kitty Café and were very flexible with the changes we needed to make. They brought fantastic ideas to the table which made the new café even better than we had imagined. We’d love to work with the team again when we expand in 2018.”
For more information about our interior design and branding, visit our project page.
